History of Canon

In 1933, the price of a Leica II model is 420 yen. At that time the salary of a leading university graduates in Japan who worked at the bank is 70 yen per month. Of course, the price of goods which the camera becomes not affordable to buy.

The fact that response, of course with a variety of reactions vary. There was an angry reaction to the Japanese "positive creative", just make a new history of photography in those days, the Goro Yoshida. From the "anger" Yoshida's idea to make the camera very motivated. The anger was triggered by two things:

First, When he came to Shanghai to buy camera parts he was asked by Roy E. Delay; "Why did you come here just to buy a spare camera? His country has been able to build ships and fighter aircraft. If you, the Japanese are able to make a good fighter ships, there is no reason why you were not able to make camera parts?

Second, after he had examined the material and how to work the camera Leica, he was "surprised", because he did not find any expensive items in the camera, the only parts made of brass, aluminum, steel and rubber, no diamond in the camera's . He was "angry" therefore, why the goods could be sold cheaply so expensive.

Further along the two-in-law, November 1933, Saburo Uchida and Takeo Maeda, Yoshida founded the Precision Optical Instruments Laboratory, housed in a room apartment Takekawaya - Roppongi area - Tokyo. In 1934 but later left the lab Yoshida, because he was not persistent with what to do.



Yoshida had made a prototype 35 mm camera range finder is given the name "KWANON", taken from the name of god in Buddhism. In fact he gave the name of the lenses with Kashyapa name, taken from a Buddhist disciple, Mahakasyapa.

There are three types of cameras Kwanon in the advertising, but found none in the market. It turned out that the three types is Kwanon camera models only. There Kwanon Model D camera found in 1955, but imitate Itupun Leica Camera Model II and not made by Yoshida, who the author is unknown.

In an attempt to Kwanon product commercialization by Saburo Uchida, Precision Optical Instruments Laboratory, in collaboration with Nippon Kogaku Kogyo (Japan Industrial Lens for Nikon Company) to use a Nikkor lens to be used by Kwanon.

Precision Optical Instruments Laboratory, and Nippon Kogaku made cooperation agreement to create "Hansa Canon" (using the standard lens Nikkor 50mm f/3.5.) Canon's first camera marketed in February l936 (some sources say was in the market in October l935). In making Hansa Nikon, Nippon Kogaku responsible for making lenses, lens mount, the optical system of the viewfinder and mechanical Rangefinder, while the Precision Optical Instruments Laboratory responsible for making the camera body, including the focal-plane-shutter, Rangefinder cover and assemble.

Kwanon name was replaced by Canon, which is taken from the Canon, which means the standard for judgment Bible script.

When the "Hansa Canon" was released, the name of Precision Optical Instruments Laboratory was not included. Because the company does not have his own marketing network, then the firm in cooperation with Omiya Shashin Yohin Co.., Ltd.. (Camera Omiya and accessories store). "Hansa" became a trademark Omiya, derived from the word Hansa Agreement, the agreement between the European Union in the Middle Ages.



In June l936, Precision Optical Instruments Laboratory moved to Meguro, and changed its name to Japan Precision Optical Instruments Laboratory. This name appears in the public media in the ad "Hansa Canon" in August l936, published by the Asahi Camera.

In its development, mid-year 1937 produces its own Canon lenses with SERENAR name. Then in 1942, Takeshi Mitarai friend of Saburo Uchida, become president of Precision Optical Instruments Laboratory. September 15, 1947, the company renamed Mitarai becomes Canon Camera Co.., Ltd.. Cameras and lenses made since 1953, was named Canon.

The interesting thing about Canon's history of the establishment, that:

Leica expensive a Goro Yoshida responded with "outrage" creative positive. He managed to make a prototype camera Kwanon. But it proved, he was only able to make a prototype camera, but not able to "sell". This is where the importance of the role of marketing.

What is obtained by Yoshida? Maybe it was just a pride in the prototype camera Kwanon her. Whereas others can enjoy Yoshida idea is that successful people develop the idea into a business.

So if in the business world, could be an initiator may not be able to enjoy the idea that became a "profit" for him. It could be the idea that "stolen" or developed by others. That someone else who can see the "opportunities" that can enjoy it into a "profit".

It seems important has "team work" is good in a business. An initiator, can be delegated to other team members who can execute that idea, and can ask other team members to market.

It is not easy to build a solid teamwork. Sometimes such a good idea, not accepted by the other team members.

In some events wedding photography, sometimes one member of the team "forgot" to roles that have been agreed in the briefing. Or even someone outside the team that screwed up, to intervene against the team work. Which is quite a headache, "desire" to take "advantage" instant of the work at hand, but tend not to give a good commitment to make the best of him, team detrimental consequences, especially in order to build a reputation.

I have met, one marketing person catering company that will give jobs to us regularly for wedding photography without the knowledge of catering company owner, with certain conditions% dollars payable to "person" is, in secret.

Well this is a dangerous temptation. Although a good approach, our attitude clear, we refuse to cooperate with such people. Alhamdulillah, when we "lose job orders" from people like this, it turns out, unexpectedly, we even got a client who values his job much larger, directly from the client, so free from the "charges" that person is not responsible.

Unfortunately, such elements were actually "oppress" us by having low prices, but we do not want to provide services that are cheaper, because we generate output any cost is not cheap. We provide affordable photography services to clients satisfactory results. Our primary goal is client satisfaction.

How about you, whether through "fate" similar?